Who’s Clicking Who?

A new wave of cybercrime has arrived: click-fraud. As you know, Google AdSense is way to attract web traffic and potential customers to your site. You pay Google a few cents for every referral from your Google ads. Unfortunately, we’re living in the days where friends are rare and competition is fierce; so your unscrupulous competitor started to think creatively: “wait the minute, how about if we keep tapping on our competitor’s ads, that would certainly cost them money, wouldn’t it?” Creative indeed, and soon they’ll probably come up with an automated bot to do the clicking for them. This kind of click fraud is intended to destroy the enemies, even at the expense of more revenue for Google.

But click-fraud also took its tool on Google. As you know, Google also offers a way for you to make money from your site by hosting the AdSense. The more ad clicks fueled by your site, the more money you’re making. Obviously, human beings are born to be greedy. So the site owner started to commit click-fraud (by clicking the ads they’re hosting) too in order to reap more money from Google.

John Carreras, who was a victim of this click-fraud scheme has decided to make a difference, and so “Who’s Clicking Who?” was born. That’s good, but it’ll be better if the protection for AdSense customers came from Google themselves, right?

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Posted on January 22, 2006, in IT Bull-Sheet. Bookmark the permalink. 1 Comment.

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